Every Thursday for the month of February, we'll be on Snapchat, chatting about one of our favorite social media tips. (Find us @insperienceit)
This week we covered How to Use Facebook Ads. We discussed that although Facebook has made changes to it's algorithm, there's ways to combat the dip in your reach with encouraging engagement. If you're not encouraging engagement, it's hard to get your page in front of new audiences. That being said, Facebook is a "pay to play" kinda deal.
Facebook works diligently to service it's users and to show them things that they want to see. They also work diligently to service it's advertisers. Although people were complaining that they lost reach over night with Facebooks algorithmic changes, it's probably for the better of your business. Who was really seeing you content anyway? Were they relevant? Probably not.
So in order to ensure that you're reaching a relevant audience, you've got to pay. This will help you break through that algorithm and reach those new, desired audience members.
Here's three ways to use Facebook ads.
You can boost a post or promote your page in a few ways. Check out this screen shot to see some ways to promote your page.
You can boost your page by simply clicking "boost post" for posts that are performing well.