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The Twist: For Your Social Brand

March 9, 2017

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The Twist: For Your Social Brand

March 9, 2017


Twist by Julie Cottineau


We Snapped all about Twist by Julie Cottineau. Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.


She's pretty awesome. Oh and she's the author behind, Twist. Julie explains that your brand needs to do the "twist." ... If you caught us on Snapchat, you'd see Founder Laura Cheek dancing to the Twist by Chubby Checker. 


To Julie, the twist is when you take something from a brand that inspires you, something that was successful in their out reach to you as a consumer, and twist it into your brand. Into what you offer or what you do.


Through out her book Julie provides all sorts of examples from her students that have twisted in her Brand Twist School. I highly suggest you read the book. 


So we decided to give our "twist" on the book. Twisting with social media of course.  



(Twist by Julie Cottineau)


3 Ways Twist Your Brand on Social Media 

1. Twist Your Social Media Purpose:


Why are you on