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Social Media 101: The Ultimate Guide for Setting Up Your Small Business for Success

September 1, 2016

 

social media isn't new; it isn't old either. It's rejuvenating, morphing and expanding everyday. there are hundreds of social media platforms nowadays and more being introduced as we speak. the one's we are most familiar with have updates or fixes just as we are wrapping our heads around their previous standing. there's more apps than technically possible to be stored on a single smart phone. there's more content, algorithms, and blogs to have you perplexed into infinity and a day.

 

(click here or the image for your worksheet download)

 

so how do you just "jump in" when you feel like your tipping your toe into a shark tank, and I don't mean ABC's Shark Tank. this is more intense, the stakes are high. Kevin O'Leary, Barbara Corcoran, Daymond John, Robert Herjavec, Mark Cuban, Kevin Harrington, and Jeff Foxworthy aren't the only ones your pitching to here. you've got your family, friends, customers, potential clients, colleagues, and partners to impress. there's another world out there on the internet of things. where the heck do you begin? how do you get it going? how do you do it "right?"

 

first, let's start off with this: there is no right way to do social media.

 

it's called SOCIAL media for a reason. It's a place to be social, content, share, and engage. you have to be uniquely you in order to gain traction and do social media "right" for your business. now let's assume your brand is lean, sleek, and strong. picture your business and brand embodied in a wearable suit. now slap on that identity and let's dive in. 

 

(already on social media but you're not performing up to your social expectations? check out