3 Tips to Revamp Your Social Media

so, you began your entrepreneurial journey, started a business, got your ducks in a row, contracted some web guy to throw together a site for online visibility, and you've opened your doors for business. being a small business, chances are you've heard of social media... and how it can help your business. so you jumped in and set yourself up on Facebook, for sure, Instagram, and maybe even Twitter. you've got a bit of a following. It was exciting at first and you were posting a bunch.

flash forward some time, and here you are. barely posting, never engaging, stagnant following, and watching your customers wave goodbye in person and unfollow you virtually.

sound familiar? where did you go wrong?

i'll tell you: you didn't go in with a strategy!

but it's not your fault.

you were under the impression that social media was simply this fun thing, a new, millennial thing. As were most. but as time went on, and these social platforms started adding more features, and demographic users, you weren't reaping any benefit because you weren't staying abreast and revising your strategy. the strategy that you didn't even know you needed! & now your competition is soaring and your left feeling behind because social media is so "advanced" now and your getting crushed, quiet literally.

so, let's change that.

to help you, we've complied a list of 3 Social Media Tips that will help you revamp your social media presence and act as a start to a fresh social media strategy. we've also included a free checklist download!

tip #1: edit your profiles

first and foremost, you HAVE TO go back and revise your social media platform profiles. your social media profiles must reflect your business. your demographic, filters, and targets must reflect your audience for ads. your posts, photos, pages you've liked, and people you've followed must all have relevance to your company.

this could be a bit overwhelming. but follow the steps or click to download a checklist to track your progress:

soon enough your profiles will be precise, accurate, and have clarity.

1. start with your page, bio and general information. is there anything that has to be updated, changed, or edited? is your page verified?

  • your company page name or @ handles

  • hours

  • address

  • telephone number

  • company logo

  • profile pictures

  • website address

  • email address

  • edit page administrators

2. revise your targeting

  • review previous ads

  • compare best performing ads to poor performers

  • expand or narrow target audience filters based on findings for filters, geographic, and demographic of best performing ads

  • increase or decrease budget spending

  • incorporate # hashtags or visually imagery from best performing ads

  • boost creative content to engage your new, revised audience

3. follow, unfollow

  • unfollow pages, friends, companies that are of negative sentiment to your business

  • leave groups that are not relevant to you or your business

  • unsubscribe from channels or Twitter lists that do not directly relate to bettering your business, teach you something useful for your business, or keep you informed from industry leaders

  • delete photos of poor quality and photos with no relevancy to your business or partners

  • edit or delete posts, statuses, delete tweets that do not carry your brand or of negative sentiment

  • follow and like business, pages, companies in your space

  • make lists, join Groups, and subscribe to channels that are relevant to your business.

tip #2: use social media as a means of customer relationship management