SERVICES

SOCIAL MEDIA

Get your business socializing!

SOCIAL MEDIA AUDIT AND SETUP


We will begin by doing a complete social media audit of your current social standing, competitors, trends, hashtags, and more. We will then get you setup on the platforms that will put you in front of the right audience, or edit and update your existing social media platforms. We will set the parameters best suited for your social aspirations.




SOCIAL MEDIA MANAGEMENT AND COMMUNITY BUILDING


Are you there for your customers when they enter your store? Do you say hello to your customers when they walk into your business or call? Do you thank them after they make a purchase? Do you provide them with exceptional value? Do you inform them when there’s a sale or promotion in the weeks to come? If yes, then why don’t you do it regularly on social media? You must be there for your customers! There's a lot that goes into social media management: - Strategizing. - Creating content. - Scheduling and posting. - Answering questions and providing customer service. - Managing campaigns, promotions, and sales. - Engaging and communicating with your community. - Connecting and reaching out to prospects. This could be a lot of work and time consuming for a business owner. Our team will take these tasks off your hands.




SOCIAL MEDIA STRATEGY


For month-to-month management:

  1. Social media sit down. (We will discuss all things social for your business and our relationship)
  2. Determine which platforms you should and shouldn't be on.
  3. Social media audit and setup and/or edit the right platforms.
  4. Set goals.
  5. Determine duration.
  6. Allocate an appropriate budget.
  7. Create content, campaigns, promotions.
  8. Manage, analyze, optimize.
For your team:
  1. Social media sit down. (We will discuss all things social for your business)
  2. Determine which platforms you should and shouldn't be on.
  3. Social media Audit.
  4. Make specific recommendations for profile design and content.
  5. Set goals.
  6. Suggest an appropriate budget.
  7. Create content, campaigns, promotions. (optional)
  8. Train your team to use the platforms.




SOCIAL MEDIA ADVERTISING


Social media has become "pay to play." You must have an appropriate advertisement budget to break through a platform's algorithm and show up in a feed on a user's social media. (Algorithm - a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.) These algorithms are designed to show social media pages and accounts in a user's feed that are of interest to that user based off of their friends, pages they like, browsing and shopping history, and a whole lot more. Advertising is highly targeted to your customer demographic. Targeting includes age, location, interest, behavior, interactions with your business, etc. Advertisements will be placed on your social media platforms and are designed, managed, and optimized depending on your goals.




CAMPAIGNS, GIVEAWAYS, LAUNCHES, AND PROMOTIONS


Campaigns, giveaways, launches, and promotions are dynamic and intense "mini campaigns." They typically have a shorter duration compared to an on going social media strategy. They are used as a one time campaign or in coordination with your on going strategy to boost engagement, create a buzz, grow your following, and/ or to generate leads. We will create, prepare, and run these campaigns, giveaways, launches, and/ or promotions on your platforms.




INFLUENCER MARKETING


Influencers on social media are changing the game of marketing. Whether they are large scale or micro, local or national; these social media stars get social media. They have built up their social media platform's following by engaging their audience and bringing value to them through exciting products and services. Finding the right influencer to partner with and tapping into their platform will bring a positive impact to your marketing efforts. We will find, connect, negotiate, and manage influencer campaigns and relations.





CONTENT CREATION

Custom, curated content for your business.

BLOGGING


Blogging is a great way to provide unique, in house content to your audience. For your business:

  1. Brainstorm blog idea and message.
  2. Write the blog copy.
  3. Provide images, photography, or videography.
  4. Create opt in or download.
  5. Launch the blog content on your platforms.
For your blogging and/ or influencer business:
  1. Brainstorm blog idea and message.
  2. Write the blog copy.
  3. Provide images, photography, or videography.
  4. Create opt in or download.
  5. Launch the blog content on your platforms.
In addition,
  1. Identify guest posting opportunities for you.
  2. Manage guest posting for your site.




VIDEOGRAPHY AND PHOTOGRAPHY


Full service videography and photography:

  1. Idea
  2. Curation
  3. Set and production
  4. Editing
For print, digital, web, email, and social.




GRAPHIC DESIGN


Full service design available from our in house graphic design team for logos, print material, promotional material, packaging, email design, social media templates, photoshop, and more.




EMAIL MARKETING


Email marketing is an effective way to communicate with your audience. Newsletters and specific email campaigns can aid your community building efforts. By combining email marketing with social media management campaigns, you can boost your list building and lead generation efforts.





CONSULTING

We are here for you and your business every step of the way.

SOCIAL MEDIA TRAINING


If you love managing your own social media platforms and engaging with your audience but aren't exactly sure how you should be using the platforms, we will show you how. Our training will show you how to set up, edit, post, automate, advertise, and more. (Training duration is dependent upon the platform and individual) For individuals, training is available for the following platforms only: - Facebook - Instagram - Twitter - Pinterest For teams, training is available for the following platforms only: - Facebook - Instagram




SOCIAL MEDIA WORKSHOPS


Social Branding Workshop: This 3 hour intensive workshop for you and/ or your team will take a deep dive into your brand. We will work through your brand's message, language, visual appeal, position, target market, and more. This workshop is ideal for new brands, or brands that are looking to dust off, realign, or rebrand. Social Media Management Workshop: Similar to our training sessions, this is a 2 hour per platform workshop for you and/ or your team. During this workshop we will go through a social media platform step by step. We will explain everything there is to know about the platform, it's purpose, features, and more. We will also demonstrate a live management scenario including strategy, goal setting, content creation, post scheduling, community management, advertising, and data analysis.




BRANDING


Your brand says it all for your business. It's a living and breathing element of your business. From the visual appeal of your logo, to the language and gestures of your employees, and the signature in your email; your brand is there and must be represented every step of the way. Full service branding is available: - Research, analysis, and insights on culture, trends, and consumers. - Competitive analysis. - Brand concept development. - Brand identity. - Brand purpose and position. - Brand messaging and language. - Brand design and architecture. - Copyright and trademark.




WEBSITE DEVELOPMENT


An amazing website design is good for business. But how do you turn your website visitors into paying customers, subscribers, or loyal viewers? Purposeful design. This means an intentional landing page, clear CTAs (call to actions), optimized content, and a beautiful design.




SOCIAL MEDIA CONSULTING


Confused about social media news regarding algorithmic nonsense? Unsure of how the latest social media platform could benefit your business? Looking for fresh ideas around social media content and engagement? Do you want to easily digest trends and conversate on how you could incorporate them into your brand? If you answered yes to any of these questions, it sounds like you need a social media connoisseur. I got you covered. Social Media Consulting is retainer and hourly based. Ask me about it.





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Phone: 516-974-9072

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