Question 1

SOCIAL MEDIA AUDIT AND SETUP

Accepted Answer

We will begin by doing a complete social media audit of your current social standing, competitors, trends, hashtags, and more. We will then get you setup on the platforms that will put you in front of the right audience, or edit and update your existing social media platforms. We will set the parameters best suited for your social aspirations.

Question 2

SOCIAL MEDIA MANAGEMENT AND COMMUNITY BUILDING

Accepted Answer

Are you there for your customers when they enter your store?   Do you say hello to your customers when they walk into your business or call?   Do you thank them after they make a purchase?   Do you provide them with exceptional value?   Do you inform them when there’s a sale or promotion in the weeks to come?   If yes, then why don’t you do it regularly on social media? You must be there for your customers!   There's a lot that goes into social media management: - Strategizing. - Creating content. - Scheduling and posting. - Answering questions and providing customer service. - Managing campaigns, promotions, and sales. - Engaging and communicating with your community. - Connecting and reaching out to prospects.   This could be a lot of work and time consuming for a business owner. Our team will take these tasks off your hands.

Question 3

SOCIAL MEDIA STRATEGY

Accepted Answer

For month-to-month management: Social media sit down. (We will discuss all things social for your business and our relationship) Determine which platforms you should and shouldn't be on. Social media audit and setup and/or edit the right platforms. Set goals. Determine duration. Allocate an appropriate budget. Create content, campaigns, promotions. Manage, analyze, optimize.  For your team:   Social media sit down. (We will discuss all things social for your business) Determine which platforms you should and shouldn't be on. Social media Audit. Make specific recommendations for profile design and content. Set goals. Suggest an appropriate budget. Create content, campaigns, promotions. (optional) Train your team to use the platforms.

Question 4

SOCIAL MEDIA ADVERTISING

Accepted Answer

Social media has become "pay to play." You must have an appropriate advertisement budget to break through a platform's algorithm and show up in a feed on a user's social media. (Algorithm - a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.) These algorithms are designed to show social media pages and accounts in a user's feed that are of interest to that user based off of their friends, pages they like, browsing and shopping history, and a whole lot more.   Advertising is highly targeted to your customer demographic. Targeting includes age, location, interest, behavior, interactions with your business, etc. Advertisements will be placed on your social media platforms and are designed, managed, and optimized depending on your goals.

Question 5

CAMPAIGNS, GIVEAWAYS, LAUNCHES, AND PROMOTIONS"

Accepted Answer

Campaigns, giveaways, launches, and promotions are dynamic and intense "mini campaigns." They typically have a shorter duration compared to an on going social media strategy. They are used as a one time campaign or in coordination with your on going strategy to boost engagement, create a buzz, grow your following, and/ or to generate leads. We will create, prepare, and run these campaigns, giveaways, launches, and/ or promotions on your platforms.

Question 6

INFLUENCER MARKETING

Accepted Answer

Influencers on social media are changing the game of marketing. Whether they are large scale or micro, local or national; these social media stars get social media. They have built up their social media platform's following by engaging their audience and bringing value to them through exciting products and services. Finding the right influencer to partner with and tapping into their platform will bring a positive impact to your marketing efforts. We will find, connect, negotiate, and manage influencer campaigns and relations.

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