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Rising Stars was founded by Paul Savramis in the early 1980’s as a series of summer camps but has since been on a 20-year journey of changing the lives of countless youths and their families.

Mr. Savramis created Rising Stars in response to the need for a yearly program that mirrored the philosophy of his previously accomplished summer camp series. In 1996, the program became a non-for-profit youth foundation with the summer camps and clinics as mainstay programs.

In 2001, Daniel Gimpel, a product of Rising Stars and pupil of Mr. Savramis, became the program’s full time Program Director. Mr. Gimpel worked closely with Mr. Savramis to maintain the essence of the program’s core values and mission, while also establishing a broader identity of using basketball as a medium to promote education.


In 2007, Mr. Gimpel became the Executive Director and was joined in his efforts by ESPN’s Jay Williams, another former Rising Star alumnus and Mr. Savramis’s pupil, and Althea Williams, a school administrator and staunch advocate of innovative educational methods of Rising Stars.

The three joined Mr. Savramis to help expand the organization. The expansion included a girls program, a full time Educational Director, and an all encapsulating approach to the overall personal growth of the children involved. Rising Stars work has since been cited by the governor of New York and the President of the United States for its accomplishments.

Today, Rising Stars is staffed with dozens of dedicated professionals and is considered of the elite, educationally-centered youth programs in the country.

About Rising Stars Youth Foundation


Update the old, static website

Boost online presence

Curate high resolution images and branded video for web, print, and social

Clean up email lists and create a newsletter for transparency and greater brand awareness

Design an informative marketing pamphlet

The Task


Social Branding Workshop, Social Media Audit and Setup, Social Media Management, Photography, Graphic Design, Website Content Copy, Website Development, Email Management



Rising Stars Youth Foundation felt as if there was no consistent brand message because of their multifaceted organization. Rising Stars happily completed our branding workshop. With their message aligned, we started with a robust social media and email marketing strategy that incorporated their brand message with curated photography and videography.  Followers and new followers strolled in and loved their newly strategized and visual social media platforms. Then we dove into the process of transmitting their brand on their newly designed website with full website content copy. 

The Solution
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