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INSPERIENCE IT

Case Study

Art Academy Long Island

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ABOUT ART ACADEMY LONG ISLAND

Our program is designed to enhance an artist's craft through education and structure to achieve extraordinary results, from beginners to skilled artist.

 

For artists at every level the Art Academy provides a relaxing environment with a result driven program of foundational art training. We believe that understanding the technical proficiency of art is the foundation of all good art.

 

The Art Academy quickly delivers results by employing a unique approach of contemporary methods built upon the traditions of the old masters. The foundation of the Academy is charcoal rendering and oil painting classes.

 

In addition to these fundamental classes, the Academy offers specialized classes guided portfolio preparation and special events for the community to gather in artistic expression. Specialty nights include live model drawings, parties, community and corporate development, and more.

 

The Art Academy is a space for artist of all levels to come and feel at home in their creative journey. The Academy is also available for rental for artist to utilize, for artistic related parties and events.

 

THE TASK

Align the brand message

Boost online presence

Increase signups for free trial art class

 

SERVICES

Social Branding Workshop, Social Media Audit and Setup, Social Media Management, Advertisement, Promotions, Photography, Email Management, Website Consulting, Business Consulting

 

THE SOLUTION

The Art Academy Long Island was a fairly new business when we came aboard. The brand needed some cleaning up. Also, as a subscription model business, Art Academy LI needed a better way to track their members. Once they completed our branding workshop, the website was edited and tweaked to have a clearer brand message, an integration was added for subscription based business tracking, and clear CTAs were put in place to get more free trial class sign ups. This, coupled with social media advertising and email marketing, their free trial class sign ups increased as did their brand awareness in the area.